School of Visual Arts, NYC
This award-winning campaign utilized guerrilla, subway, outdoor, and print throughout New York City to shine the light on Manhattan’s famed School of Visual Arts.
Subway: Commissioned a NYC artist to take every class offered in the School of Visual Arts course catalogue and turn it into a work of art.
Continuous Subway Strips: Commissioned three NYC artists, each added onto the work of the previous artist. Evolving work was shown consecutively within the same subway car.
