Ilicia Winokur began her career in advertising back when fax machines were considered essential and has been creating impactful work ever since. Over the years, she has worked at agencies ranging from the imperial-sized McCann NY to the medium, independently-owned Wieden+Kennedy NY, as well as a few that no longer exist, like Lowe&Partners/SMS (RIP).

Along the way, Ilicia has provided creative vision and leadership for some of the industry's largest and most recognizable brands, including LEGO, Nike, ESPN, and Avon. She was a lead writer on the renowned "This is SportsCenter" campaign and helped introduce the re-imagined LEGO Friends characters to the world.

Her work has been recognized by Cannes, The One Show, D&AD, and Communication Arts. She even won "Best Sports Ad of the Year" once.

When she’s not writing commercials, Ilicia can usually be found writing other things. She has authored several great (according to Ilicia) yet-to-be-published works of fiction and is currently working on her third “first” novel. Consider yourselves warned, literary agents.

Ilicia lives in West Hartford, Connecticut, with her husband, three kids, and two reactive but medicated rescue dogs, Honey and Mustard.