ESPN the Magazine’s “What Color Do You Bleed"
Used for print, digital, a trivia game, and eventually, a permanent installation at ESPN headquarters in Bristol, Connecticut.
We asked a simple question "What Color Do You Bleed?" and challenged sports fans to identify their team by only a color square and a clue. This started as a simple poster insert and became so popular with fans, that it quickly turned into something far bigger. Years after we created this, ESPN still freshens up the clues and re-runs it for fans.

Music Video Collaboration with the Black Eyed Peas for NBA Campaign on ESPN

ESPN the Magazine’s “Lefties”
Famous left-handed athletes on the far left side of the page. And yes, that’s Pat Buchanan on the far right side of the page.